Change almost never fails because it's too early. It almost always fails because it's too late. - Seth Godin
Anyone who says failure is not an option has also ruled out innovation. - Seth Godin
People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. - Seth Godin
Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. - Seth Godin
When you work under the cloud of anxiety, the best strategy is to play it safe, because if (when!) it fails, you’ll be blameless. - Seth Godin
Artists think along the edges of the box, because that's where things get done. That's where the audience is, that's where the means of production are available, and that's where you can make an impact. - Seth Godin
Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear. - Seth Godin
Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you’ll soon come to believe them. Worry is not preparation, and anxiety doesn’t make you better. - Seth Godin
People don't believe what you tell them.They rarely believe what you show them.They often believe what their friends tell them.They always believe what they tell themselves. - Seth Godin
It doesn't matter if anyone reads it, buys it, sponsors it or shares it. It matters that you show up. - Seth Godin
Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it.And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part. - Seth Godin